integrated – op-linux – কুইজ মডেল টেস্ট অনুশীলন – 2
6176. After determining its advertising objectives, the company’s next step in developing an advertising program is to ________.
- develop its message decisions
- use coupons
- set its advertising budget
- use advertising specialty
6177. Which of the following statements about the evolution of integrated marketing communications (IMC) is true?
- Marketers who wanted to use IMC wanted promotional synergy.
- IMC supports the notion that customers’ perceptions of a company are a synthesis of all of the messages they receive or contact they have with the company.
- The advertising industry initially thought IMC was just a fad.
- All of the above following statements about the evolution of integrated marketing communications (IMC) are true.
6178. How did integrated marketing communications (IMC) revolutionize the role of marketing?
- IMC created a lessening need for advertising agencies to be accountable for their actions.
- IMC led to increasing dependence on the advertising element of the promotion mix.
- IMC shifted marketplace power from retailers to manufacturers.
- IMC led to the rapid growth and development of database marketing.
6179. A company decides on its promotion budget by using four common methods to set the total budget for advertising. What is not one of these methods?
- The Competitive-Parity Method
- The Affordable Method
- The Percentage-of-Sales Method
- The Integrated Method
6180. ________ define the task that advertising must do with a specific target audience during a specific period of time.
- Advertising budgets
- Advertising strategies
- Advertising campaigns
আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।