ডিজিটাল মার্কেটিং হল ইলেকট্রনিক মিডিয়াকে ব্যবহার করে ইন্টারনেট দুনিয়ায় পণ্য,প্রতিষ্ঠান বা ব্র্যান্ডের প্রচারনা বা বিজ্ঞাপন দেয়া। ইন্টারনেট ব্যবস্থা ডিজিটাল মার্কেটিং এর সঙ্গে ঘনিষ্ঠভাবে যুক্ত। যেমন- গুগল, ইউটিউব, বিভিন্ন ওয়েবসাইট, ফেসবুক সহ নানান সামাজিক যোগাযোগ মাধ্যম। কম্পিউটার বেসিক জানা থাকলেই এ কোর্স করতে পারবে।

4.9

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রিভিউ ,

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শিক্ষার্থী, বিভাগ

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, সর্বশেষ আপডেট

June 18, 2025

, কোর্সের মেয়াদ

Unlimited Duration

এই কোর্সে রয়েছে:

5166 years, 1 month

অন ডিমান্ড কুইজ এবং অ্যাসাইনমেন্ট

186

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ক্লাস শেষে রেকর্ডিং

সার্টিফিকেট

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  কিভাবে কোর্স অর্ডার করবেন দেখুন      কিভাবে লাইভ ক্লাস করবেন দেখুন    বিগত ব্যাচের ক্লাসসমূহ দেখুন 

কম্পিউটার না থাকলে দেশব্যাপী ইশিখন এজেন্ট সেন্টারগুলোতে গিয়েও ক্লাসে অংশ নিতে পারবেন। আমাদের দেশব্যাপী এজেন্টসমূহ দেখতে ক্লিক করুন।

Description

লিফলেট, ব্যানার, ফেস্টুন এর যুগ শেষে এখন হল ডিজিটাল মার্কেটিং কিংবা অনলাইন মার্কেটিং এর যুগ। অনলাইন মার্কেটিং এর মাধ্যমে এনালগ মার্কেটিং এর চেয়ে কম খরচে দীর্ঘস্থায়ী এবং ফলপ্রসূ প্রচারনা করা সম্ভব। এজন্য সম্প্রতি যেসব কোম্পানি এনালগ মার্কেটিং এ সফলতা পাচ্ছে না, ডিজিটাল মার্কেটিং এর মাধ্যমে তারা আজ সফল। ডিজিটাল মার্কেটিং হল ইলেকট্রনিক মিডিয়ার মাধ্যমে পণ্য বা ব্র্যান্ডের প্রচারকে বোঝায়। যেমন- ওয়েবসাইট, এস ই ও (সার্চ ইঞ্জিন অপটিমাইজেশন), অনলাইন অ্যাড, ইমেইল মার্কেটিং, ভিডিও মার্কেটিং, পে পার ক্লিক (PPC) মার্কেটিং, সোশ্যাল মিডিয়া মার্কেটিং (Facebook, Twitter, LinkedIn, etc.), মোবাইল মার্কেটিং (SMS, MMS, etc.) ইত্যাদির মাধ্যমে নিজের পণ্য বা ব্র্যান্ডের প্রচার। ডিজিটাল মার্কেটিং হল বর্তমানে অনলাইনে আয়ের একটা সহজ ক্ষেত্র । যারা অনলাইনে চাকুরী বা পড়াশুনার পাশাপাশি ঘরে বসে অর্থ উপার্জন করতে চান তাদের জন্য অনেক ভাল সুযোগ আছে এই সেক্টরে। শুধুমাত্র ডিজিটাল মার্কেটিং করে আপনি নিজেকে স্বাবলম্বী করে তুলতে পারবেন এবং ভবিষ্যতে এটাকে ভাল পেশা হিসাবে নিতে পারবেন।

সম্পূর্ণ কোর্স কারিকুলাম দেখতে নিচে স্ক্রোল(Scroll) করুন।
 

কোর্স কারিকুলাম

    • Introduction To Online Digital Marketing Unlimited
    • Importance Of Digital Marketing Unlimited
    • How did Internet Marketing work? Unlimited
    • Traditional Vs. Digital Marketing Unlimited
    • Types of Digital Marketing Unlimited
    • Common Jargons Used on Digital Marketing Unlimited
    • Filmora for Video Editing Unlimited
    • Canva for Image Content Creation Unlimited
    • Introduction To Social Media Networks Unlimited
    • Types of Social Media Websites (Facebook, LinkedIn etc.) Unlimited
    • Social Media Optimization Concepts Unlimited
    • Hashtags Unlimited
    • Social Media Content Creation (Image, Text, Videos) Unlimited
    • How to Create Strong Profile ( Facebook , Instagram , X(Twitter), LinkedIn , Pinterest ) Unlimited
    • Social media advertising concept Unlimited
    • Selecting perfect social media platform based on the target audiences Unlimited
    • Fan Page Vs Profile Vs Group Unlimited
    • Facebook marketplace and product catalogue Unlimited
    • Creating Facebook Page For Business Unlimited
    • Business Manager/ Business Suit, Business Account and Ads Manager, Ads Account & Payment Modes Unlimited
    • Facebook Advertising And Its Types In Detail Unlimited
    • Creating Advertising Campaigns Unlimited
    • Facebook Pixel (Will be taken on module 16) Unlimited
    • Introduction to Instagram Marketing Unlimited
    • Creating a Winning Instagram Strategy Unlimited
    • Optimizing Your Instagram Profile Unlimited
    • Content Creation and Curation Unlimited
    • Instagram Engagement Strategies Unlimited
    • Instagram Ads and Analytics Unlimited
    • Instagram Stories and IGTV Marketing Unlimited
    • Influencer Marketing on Instagram Unlimited
    • How to create and curate profile on X Unlimited
    • Followers, Retweets, Clicks Unlimited
    • Conversions, Hashtags Unlimited
    • Follow Niche Users Unlimited
    • Create a post that can increase engagement Unlimited
    • X ads Campaign Unlimited
    • Introduction to LinkedIn Marketing Unlimited
    • Individual Profile Vs. Company Profile Unlimited
    • Building a Strong LinkedIn Profile Unlimited
    • Content Marketing on LinkedIn Unlimited
    • Building and Engaging Your Network Unlimited
    • LinkedIn for Company Pages Unlimited
    • Advertising and Sponsored Content Unlimited
    • Analytics and Reporting Unlimited
    • What is Pinterest & How to Use Pinterest for Business Unlimited
    • How to Create & Optimized Pinterest Profile & Boards Unlimited
    • Driving Website Traffic with Pinterest Unlimited
    • Pinterest Analytics and Reporting Unlimited
    • Introduction to TikTok Marketing Unlimited
    • Account Setup and Optimization Unlimited
    • Content Creation and Strategy Unlimited
    • Marketing Tools and Features Unlimited
    • Community Engagement Unlimited
    • Metrics and Performance Analysis Unlimited
    • Legal and Ethical Considerations Unlimited
    • What is WordPress? Unlimited
    • Role of learning WordPress in Digital Marketing Unlimited
    • WordPress.com vs WordPress.org Unlimited
    • Domain registration and hosting Unlimited
    • WordPress installation & Setup Unlimited
    • WordPress Themes & Plugins Unlimited
    • Creating a WordPress website & blog Unlimited
    • Using WordPress for Blogging Unlimited
    • Introduction To Search Engine Optimization Unlimited
    • How search engines work Unlimited
    • Understanding the SERP Unlimited
    • Crawling & Indexing Unlimited
    • The role of keywords in SEO Unlimited
    • Types of Keywords Unlimited
    • Keyword Research & Analysis on Google Keyword Planner Tool Unlimited
    • Pick The Right Keyword For Project Unlimited
    • Competitor Website Keyword Analysis Unlimited
    • Introduction to Content Marketing Unlimited
    • Content Marketing Strategy Unlimited
    • Content Marketing Strategies & Formula Unlimited
    • Writing Optimized and Engaged Content Unlimited
    • Content Bucketing Unlimited
    • Measuring and analyzing content performance Unlimited
    • Understanding Major Search Engine Algorithm Updates Unlimited
    • Roles and Responsibilities of Algorithm ( Panda & Penguin, Pirate, Hummingbird, Pigeon, Rank Brain, Possum, Fred, BERT, Medic) Unlimited
    • Google Penalties Unlimited
    • Prevention Of Algorithm Penalties to Website Unlimited
    • Conducting On-Page Audit Unlimited
    • Title Tag, Meta Description, Canonical Tag, Header Tag Optimization Unlimited
    • Optimization on multi-media file optimization (Images, Videos, etc.) Unlimited
    • URL Structure, Internal Linking, No-Follow, And Do-Follow Link Unlimited
    • 301 Redirection, 404 Error Pages Unlimited
    • Creating XML Sitemap, Robot.txt Unlimited
    • Page Performance Monitoring and Updating Unlimited
    • Introduction to Google Search Console Unlimited
    • Adding site and verification Unlimited
    • Search Performance Analysis Unlimited
    • Index Coverage and URL Inspection Unlimited
    • Sitemaps and Robots.txt Unlimited
    • Mobile Usability and Core Web Vitals Unlimited
    • Security Issues and Manual Actions Unlimited
    • Enhancing Search Appearance Unlimited
    • Google Search Console Reports and Insights Unlimited
    • Introduction to Off-Page SEO Unlimited
    • Link Building Fundamentals Unlimited
    • Link Building Strategies Unlimited
    • Difference Between White Hat And Black Hat SEO Unlimited
    • Link Acquisition Techniques Unlimited
    • Conducting Technical Audit Unlimited
    • Website speed and performance optimization Unlimited
    • Mobile-friendliness and responsive design Unlimited
    • Site architecture and crawlability Unlimited
    • Schema mark-up and structured data Unlimited
    • Creating and Claiming a GMB Listing Unlimited
    • Optimizing GMB Profile Information Unlimited
    • GMB Posts and Updates Unlimited
    • Insights and Analytics Unlimited
    • YouTube channel creation and optimization Unlimited
    • Effective ways to create video content for digital marketers Unlimited
    • On-page SEO for YouTube Video Unlimited
    • Implementing off-page SEO for YouTube video Unlimited
    • Introduction to Email Marketing Unlimited
    • Building and Managing Email Lists Unlimited
    • Email Campaign Strategy Unlimited
    • Crafting Engaging Email Content Unlimited
    • Email Automation Unlimited
    • Email Marketing Metrics and KPIs Unlimited
    • Email Marketing Tools and Software Unlimited
    • Email Marketing Challenges and Solutions Unlimited
    • Creating an Email Marketing Plan Unlimited
    • Introduction to Web Analytics Unlimited
    • Navigating the Google Analytics Interface Unlimited
    • Bounce rate, session duration, and pages per session Unlimited
    • Conversion rate and conversion tracking Unlimited
    • Traffic sources, channels, and mediums Unlimited
    • Custom reports and dashboards Unlimited
    • Creating and using advanced segments Unlimited
    • Using secondary dimensions for deeper insights Unlimited
    • Mobile tracking and responsive design considerations Unlimited
    • Cross-device tracking with User-ID Unlimited
    • Understanding campaign tracking Unlimited
    • Creating UTM parameters for tracking campaigns Unlimited
    • Analysing marketing campaigns Unlimited
    • Tracking social media interactions Unlimited
    • Integrating Google Analytics with Google Ads Unlimited
    • Measuring ad performance Unlimited
    • Introduction to Google Tag Manager Unlimited
    • Custom dimensions and metrics Unlimited
    • Real-time analytics and intelligence events Unlimited
    • Analysing data to make data-driven decisions Unlimited
    • Identifying trends and opportunities Unlimited
    • Creating data-driven reports and recommendations Unlimited
      • Introduction to Paid Search Engine Marketing Unlimited
      • Ad Copywriting Unlimited
      • Bidding Strategies Unlimited
      • Site link and Callout Extensions Unlimited
      • Structured Snippets and Price Extensions Unlimited
      • Ad Formats for Display and Video Campaigns Unlimited
      • Responsive Search Ads Unlimited
      • Introduction to Display Advertising Unlimited
      • Setting Up Display Campaigns Unlimited
      • Creating Effective Display Ads Unlimited
      • Remarketing Strategies Unlimited
      • Key Performance Indicators (KPIs) Unlimited
      • Performance Metrics and Reports Unlimited
      • A/B Testing Unlimited
      • ROI Calculation and Budget Management Unlimited
        • Understanding Tags, Triggers, and Variables Unlimited
        • Tracking Page Views Unlimited
        • Event Tracking and Custom Events Unlimited
        • Integrating GTM with Google Analytics Unlimited
        • Integrating GTM with Google Ads Unlimited
        • Integrating GTM with Facebook Pixel Unlimited
        • Common GTM Issues and Errors Unlimited
        • Debugging Techniques Unlimited
        • Handling Data Discrepancies Unlimited
          • Understanding of Remarketing Unlimited
          • Why Remarketing Matters in Modern Digital Advertising Unlimited
          • The Role of Remarketing in the Sales Funnel Unlimited
          • Creating and Installing Remarketing Pixels Unlimited
          • Setting Up Remarketing Tags Unlimited
          • Google Ads Remarketing Campaign Types (Standard, Dynamic, Remarketing Lists for Search Ads) Unlimited
          • Bidding Strategies for Remarketing Unlimited
          • Ad Formats and Ad Extensions for Remarketing Unlimited
          • Facebook and Instagram Remarketing Strategies Unlimited
          • Twitter and LinkedIn Remarketing Best Practices Unlimited
          • Leveraging Social Media Ad Formats for Remarketing Unlimited
          • GDPR and Privacy Concerns in Remarketing Unlimited
          • Adherence to Advertising Regulations Unlimited
          • Data Protection and User Consent Unlimited

          কোর্স রিভিউ সমূহ

          1. DIMA-Batch-N243-3
            5

            খুব সুন্দর ভাবে শিখায়।

          2. A Heartfelt Learning Journey at Eshikhon with the Inspiring Farjana Sharmin Nave Ma’am
            5

            I’m Saima Jannat. As part of DIMA-Batch-N242-6 of the Digital Marketing course at Eshikhon, my journey has been nothing short of transformative. The Digital Marketing course at E-shikhon is perfect for anyone looking to build their skills. The lessons are practical, well-structured, and designed for easy understanding.

            A special mention to Farjana Sharmin Nave Ma’am, whose engaging teaching and real-world insights made learning enjoyable. I still remember seeing Farjana Sharmin Nave Ma’am on the RJ Kibria show in 2021 and wished to meet her someday. To my joy, I discovered during my first class at Eshikhon that she would be my mentor! Learning from someone so helpful, friendly, and genuinely inspiring has been an honor.

            E-SHIKHON offers a supportive environment, and I highly recommend this course to anyone eager to grow in digital marketing.

            At the end of the course, I am going to miss Farjana Nave Ma’am and my wonderful coursemates, who made this journey even more special.

          3. DIMA Batch: D242-1
            5

            I am Lipi Rani Das, and I recently completed a Digital Marketing Course Batch D242-1 at eShikhon. I want to express my heartfelt gratitude to the organization for providing such a well-structured and insightful learning platform. A special thanks to my mentor, Shamim Ahmed, whose expertise, guidance, and encouragement were instrumental in shaping my understanding of digital marketing. His teaching approach made complex concepts easy to grasp, and his support throughout the course was invaluable. Thank you, eShikhon, and Shamim Ahmed, for empowering me with knowledge and skills that will help me grow in my career. I highly recommend this course to anyone looking to excel in digital marketing.

          4. DIMA-BATCH-N242-2
            5

            Hello there, I am Shipon Ahamed, student of Complete Digital Marketing DIMA-BATCH-N242-2.
            The full journey of my Course amazing, course was well organize. As a dedicated student of digital marketing, I’ve had the pleasure of learning from Eshikhon. I’ve witnessed firsthand the professionalism, expertise, and innovation that define this agency. Akash Ghosh dedication to teaching and mentoring has inspired me and many others to pursue excellence in this field. I wish Akash Ghosh and Eshikhon agency continued success and growth in the digital marketing industry.

          5. DIMA-Batch-N242-2
            5

            Hello everyone , I’m Ashir Foysal. I completed the digital marketing course recently. My batch : “DIMA-Batch-N242-2.”
            The experience of completing the digital marketing course is simply amazing. Every session of the course was very effective and well organized.

            Course instructor Akash Ghosh Bhai is the best instructor I have ever seen. In a word, he is a wonderful person. He was very experienced and student friendly. He explained the theories in a simple way and clarified the topics with real examples in the practical sessions.We could talk to him freely. I did atleast 8-10 questions in every class but he never got angry and solved problems with enough politeness. I gave him 100/100 marks and five star rating in one word.

            At the end of the course, I learned the digital marketing from basics to the advanced level. Many techniques, tools and strategies have been learned such as SEO, social media marketing, email marketing,youtube marketing, google ads and content strategies.

            The entire journey with Eshikhon was simply wonderful. The course support team was also very helpful. Any questions or problems we had were quickly answered and resolved. Their entire course structure and support system is simply amazing.

            In my analysis I consider Eshikhon as the best institution in the country. And these credits go to our Akash brother also. He is the best mentor I have ever seen.

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