ডিজিটাল মার্কেটিং হল ইলেকট্রনিক মিডিয়াকে ব্যবহার করে ইন্টারনেট দুনিয়ায় পণ্য,প্রতিষ্ঠান বা ব্র্যান্ডের প্রচারনা বা বিজ্ঞাপন দেয়া। ইন্টারনেট ব্যবস্থা ডিজিটাল মার্কেটিং এর সঙ্গে ঘনিষ্ঠভাবে যুক্ত। যেমন- গুগল, ইউটিউব, বিভিন্ন ওয়েবসাইট, ফেসবুক সহ নানান সামাজিক যোগাযোগ মাধ্যম। কম্পিউটার বেসিক জানা থাকলেই এ কোর্স করতে পারবে।

4.9

226

রিভিউ ,

12549

শিক্ষার্থী, বিভাগ

Created By

, সর্বশেষ আপডেট

মার্চ 3, 2025

, কোর্সের মেয়াদ

সীমাহীন সময়কাল

এই কোর্সে রয়েছে:

মেয়াদ শেষ

অন ডিমান্ড কুইজ এবং অ্যাসাইনমেন্ট

291

কোর্সে ইউনিট

ক্লাস শেষে রেকর্ডিং

সার্টিফিকেট

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  কিভাবে কোর্স অর্ডার করবেন দেখুন      কিভাবে লাইভ ক্লাস করবেন দেখুন    বিগত ব্যাচের ক্লাসসমূহ দেখুন 

কম্পিউটার না থাকলে দেশব্যাপী ইশিখন এজেন্ট সেন্টারগুলোতে গিয়েও ক্লাসে অংশ নিতে পারবেন। আমাদের দেশব্যাপী এজেন্টসমূহ দেখতে ক্লিক করুন।

Description

লিফলেট, ব্যানার, ফেস্টুন এর যুগ শেষে এখন হল ডিজিটাল মার্কেটিং কিংবা অনলাইন মার্কেটিং এর যুগ। অনলাইন মার্কেটিং এর মাধ্যমে এনালগ মার্কেটিং এর চেয়ে কম খরচে দীর্ঘস্থায়ী এবং ফলপ্রসূ প্রচারনা করা সম্ভব। এজন্য সম্প্রতি যেসব কোম্পানি এনালগ মার্কেটিং এ সফলতা পাচ্ছে না, ডিজিটাল মার্কেটিং এর মাধ্যমে তারা আজ সফল। ডিজিটাল মার্কেটিং হল ইলেকট্রনিক মিডিয়ার মাধ্যমে পণ্য বা ব্র্যান্ডের প্রচারকে বোঝায়। যেমন- ওয়েবসাইট, এস ই ও (সার্চ ইঞ্জিন অপটিমাইজেশন), অনলাইন অ্যাড, ইমেইল মার্কেটিং, ভিডিও মার্কেটিং, পে পার ক্লিক (PPC) মার্কেটিং, সোশ্যাল মিডিয়া মার্কেটিং (Facebook, Twitter, LinkedIn, etc.), মোবাইল মার্কেটিং (SMS, MMS, etc.) ইত্যাদির মাধ্যমে নিজের পণ্য বা ব্র্যান্ডের প্রচার। ডিজিটাল মার্কেটিং হল বর্তমানে অনলাইনে আয়ের একটা সহজ ক্ষেত্র । যারা অনলাইনে চাকুরী বা পড়াশুনার পাশাপাশি ঘরে বসে অর্থ উপার্জন করতে চান তাদের জন্য অনেক ভাল সুযোগ আছে এই সেক্টরে। শুধুমাত্র ডিজিটাল মার্কেটিং করে আপনি নিজেকে স্বাবলম্বী করে তুলতে পারবেন এবং ভবিষ্যতে এটাকে ভাল পেশা হিসাবে নিতে পারবেন।

সম্পূর্ণ কোর্স কারিকুলাম দেখতে নিচে স্ক্রোল(Scroll) করুন।
 

কোর্স কারিকুলাম

      • Introduction To Online Digital Marketing 00:00:00
      • Importance Of Digital Marketing 00:00:00
      • How did Internet Marketing work? 00:00:00
      • Traditional Vs. Digital Marketing 00:00:00
      • Types of Digital Marketing 00:00:00
      • Common Jargons Used on Digital Marketing 00:00:00
      • Filmora for Video Editing 00:00:00
      • Canva for Image Content Creation 00:00:00
      • Introduction To Social Media Networks 00:00:00
      • Types of Social Media Websites (Facebook, LinkedIn etc.) 00:00:00
      • Social Media Optimization Concepts 00:00:00
      • Hashtags 00:00:00
      • Social Media Content Creation (Image, Text, Videos) 00:00:00
      • How to Create Strong Profile (Facebook, Instagram, X(Twitter), LinkedIn, Pinterest ) 00:00:00
      • Social media advertising concept 00:00:00
      • Selecting perfect social media platform based on the target audiences 00:00:00
      • Fan Page Vs Profile Vs Group 00:00:00
      • Facebook marketplace and product catalogue 00:00:00
      • Creating Facebook Page For Business 00:00:00
      • Business Manager/ Business Suit, Business Account and Ads Manager, Ads Account & Payment Modes 00:00:00
      • Facebook Advertising And Its Types In Detail 00:00:00
      • Creating Advertising Campaigns 00:00:00
      • Campaign Setup, Performance monitoring, Analysis, and Implementation o Right Target Audience Selection 00:00:00
      • Weekly and Monthly Ads Report Generation 00:00:00
      • Facebook Pixel (Will be taken on module 16) 00:00:00
      • Introduction to Instagram Marketing 00:00:00
      • Creating a Winning Instagram Strategy 00:00:00
      • Optimizing Your Instagram Profile 00:00:00
      • Content Creation and Curation 00:00:00
      • Instagram Engagement Strategies 00:00:00
      • Instagram Ads and Analytics 00:00:00
      • Instagram Stories and IGTV Marketing 00:00:00
      • Influencer Marketing on Instagram 00:00:00
      • How to create and curate profile on X 00:00:00
      • Followers, Retweets, Clicks 00:00:00
      • Conversions, Hashtags 00:00:00
      • Follow Niche Users 00:00:00
      • Create a post that can increase engagement 00:00:00
      • X ads Campaign 00:00:00
      • Introduction to LinkedIn Marketing 00:00:00
      • Individual Profile Vs. Company Profile 00:00:00
      • Building a Strong LinkedIn Profile 00:00:00
      • Content Marketing on LinkedIn 00:00:00
      • Building and Engaging Your Network 00:00:00
      • LinkedIn for Company Pages 00:00:00
      • Advertising and Sponsored Content 00:00:00
      • Analytics and Reporting 00:00:00
      • What is Pinterest & How to Use Pinterest for Business 00:00:00
      • How to Create & Optimized Pinterest Profile & Boards 00:00:00
      • Driving Website Traffic with Pinterest 00:00:00
      • Pinterest Analytics and Reporting 00:00:00
      • Introduction to TikTok Marketing 00:00:00
      • Account Setup and Optimization 00:00:00
      • Content Creation and Strategy 00:00:00
      • Marketing Tools and Features 00:00:00
      • Community Engagement 00:00:00
      • Metrics and Performance Analysis 00:00:00
      • Legal and Ethical Considerations 00:00:00
      • Why Do You Need to Learn Website Creation 00:00:00
      • Website Creation Process For Digital Marketer 00:00:00
      • Gathering Relevant Information 00:00:00
      • Planning Sitemap and Wireframe 00:00:00
      • Selecting right theme for website 00:00:00
      • Adding Plugins, Pages, Post, Menu 00:00:00
      • Testing, Review, and Launch 00:00:00
      • Maintenance and Updating 00:00:00
      • The role of keywords in SEO 00:00:00
      • Types of Keywords 00:00:00
      • Keyword Research & Analysis on Google Keyword Planner Tool 00:00:00
      • Pick The Right Keyword For Project 00:00:00
      • Competitor Website Keyword Analysis 00:00:00
      • Introduction to Content Marketing 00:00:00
      • Content Marketing Strategy 00:00:00
      • Content Marketing Strategies & Formula 00:00:00
      • Writing Optimized and Engaged Content 00:00:00
      • Content Bucketing 00:00:00
      • Measuring and analysing content performance 00:00:00
      • Understanding Major Search Engine Algorithm Updates 00:00:00
      • Roles and Responsibilities of Algorithm 00:00:00
      • Panda & Penguin 00:00:00
      • Pirate 00:00:00
      • Hummingbird 00:00:00
      • Pigeon 00:00:00
      • Rank Brain 00:00:00
      • Possum 00:00:00
      • Fred 00:00:00
      • Google Penalties 00:00:00
      • Prevention Of Algorithm Penalties to Website 00:00:00
      • Introduction To Search Engine Optimization 00:00:00
      • How search engine work 00:00:00
      • Understanding the SERP 00:00:00
      • Crawling & Indexing 00:00:00
      • Conducting On-Page Audit 00:00:00
      • Title Tag, Meta Description, Canonical Tag, Header Tag Optimization 00:00:00
      • Optimization on multi-media file optimization (Image, Videos etc.) 00:00:00
      • URL Structure, Internal Linking, No-Follow And Do-Follow Link 00:00:00
      • 301 Redirection, 404 Error Pages 00:00:00
      • Creating XML Sitemap, Robot.txt 00:00:00
      • Page Performance Monitoring and Updating 00:00:00
      • Introduction to Google Search Console 00:00:00
      • Adding site and verification 00:00:00
      • Search Performance Analysis 00:00:00
      • Index Coverage and URL Inspection 00:00:00
      • Sitemaps and Robots.txt 00:00:00
      • Mobile Usability and Core Web Vitals 00:00:00
      • Security Issues and Manual Actions 00:00:00
      • Enhancing Search Appearance 00:00:00
      • Google Search Console Reports and Insights 00:00:00
      • Introduction to Off-Page SEO 00:00:00
      • Link Building Fundamentals 00:00:00
      • Types of backlinks (dofollow, nofollow) 00:00:00
      • Identifying high-quality vs. low-quality backlinks 00:00:00
      • Link anchor text and its impact 00:00:00
      • Ethical link building practices 00:00:00
      • Link Building Strategies 00:00:00
      • Guest posting and outreach 00:00:00
      • Creating and managing linkable assets 00:00:00
      • Broken link building 00:00:00
      • Competitor backlink analysis 00:00:00
      • Social media engagement and its impact on links 00:00:00
      • Difference Between White Hat And Black Hat SEO 00:00:00
      • Link Acquisition Techniques 00:00:00
      • Web 2.0 Submission 00:00:00
      • Social Bookmarking Submission 00:00:00
      • Article Submission 00:00:00
      • Multimedia Submission 00:00:00
      • Forum Submission 00:00:00
      • PDF Submission 00:00:00
      • Classified Submission 00:00:00
      • Business Listing 00:00:00
      • Blog Commenting 00:00:00
      • Profile link creations 00:00:00
      • Conducting Technical Audit 00:00:00
      • Website speed and performance optimization 00:00:00
      • Mobile-friendliness and responsive design 00:00:00
      • Site architecture and crawlability 00:00:00
      • Schema mark-up and structured data 00:00:00
      • Creating and Claiming a GMB Listing 00:00:00
      • Optimizing GMB Profile Information 00:00:00
      • GMB Posts and Updates 00:00:00
      • Insights and Analytics 00:00:00
      • Youtube channel creation and optimization 00:00:00
      • Effective ways to create video content for digital marketer 00:00:00
      • On-page SEO for Youtube Video 00:00:00
      • Tag and keyword 00:00:00
      • Competitor analysis 00:00:00
      • Implementing off-page SEO for Youtube video 00:00:00
      • Introduction to Email Marketing 00:00:00
      • Building and Managing Email Lists 00:00:00
      • Email Campaign Strategy 00:00:00
      • Crafting Engaging Email Content 00:00:00
      • Email Automation 00:00:00
      • Email Marketing Metrics and KPIs 00:00:00
      • Email Marketing Tools and Software 00:00:00
      • Email Marketing Challenges and Solutions 00:00:00
      • Creating an Email Marketing Plan 00:00:00
        • Introduction to Web Analytics 00:00:00
        • Navigating the Google Analytics Interface 00:00:00
        • Understanding Key Metrics 00:00:00
        • Bounce rate, session duration, and pages per session 00:00:00
        • Conversion rate and conversion tracking 00:00:00
        • Traffic sources, channels, and mediums 00:00:00
        • Advanced Reporting and Segmentation 00:00:00
        • Custom reports and dashboards 00:00:00
        • Creating and using advanced segments 00:00:00
        • Using secondary dimensions for deeper insights 00:00:00
        • Mobile and Cross-Device Analytics 00:00:00
        • Mobile tracking and responsive design considerations 00:00:00
        • Cross-device tracking with User-ID 00:00:00
        • Campaign Tracking and UTM Parameters 00:00:00
        • Understanding campaign tracking 00:00:00
        • Creating UTM parameters for tracking campaigns 00:00:00
        • Analysing marketing campaigns 00:00:00
        • Social Media and Advertising Analytics 00:00:00
        • Tracking social media interactions 00:00:00
        • Integrating Google Analytics with Google Ads 00:00:00
        • Measuring ad performance 00:00:00
        • Customization and Advanced Features 00:00:00
        • Introduction to Google Tag Manager 00:00:00
        • Custom dimensions and metrics 00:00:00
        • Real-time analytics and intelligence events 00:00:00
        • Data Analysis and Interpretation 00:00:00
        • Analysing data to make data-driven decisions 00:00:00
        • Identifying trends and opportunities 00:00:00
        • Creating data-driven reports and recommendations 00:00:00
        • Setting Up Goals and E-commerce Tracking 00:00:00
        • Introduction to Paid Search Engine Marketing 00:00:00
        • Ad Copywriting 00:00:00
        • Bidding Strategies 00:00:00
        • Ad Extensions and Formats 00:00:00
        • Site link and Callout Extensions 00:00:00
        • Structured Snippets and Price Extensions 00:00:00
        • Ad Formats for Display and Video Campaigns 00:00:00
        • Responsive Search Ads 00:00:00
        • Display Advertising and Remarketing 00:00:00
        • Introduction to Display Advertising 00:00:00
        • Setting Up Display Campaigns 00:00:00
        • Creating Effective Display Ads 00:00:00
        • Remarketing Strategies 00:00:00
        • Tracking and Measuring SEM Success 00:00:00
        • Key Performance Indicators (KPIs) 00:00:00
        • Performance Metrics and Reports 00:00:00
        • A/B Testing 00:00:00
        • ROI Calculation and Budget Management 00:00:00
        • Introduction to Google Tag Manager 00:00:00
        • Tag Configuration and Tracking 00:00:00
        • Understanding Tags, Triggers, and Variables 00:00:00
        • Tracking Page Views 00:00:00
        • Event Tracking and Custom Events 00:00:00
        • Integration with Third-Party Tools 00:00:00
        • Integrating GTM with Google Analytics 00:00:00
        • Integrating GTM with Google Ads 00:00:00
        • Integrating GTM with Facebook Pixel 00:00:00
        • Troubleshooting and Problem Solving 00:00:00
        • Common GTM Issues and Errors 00:00:00
        • Debugging Techniques 00:00:00
        • Handling Data Discrepancies 00:00:00
        • Conversion Tracking and Goal Setting 00:00:00
        • Understanding of Remarketing 00:00:00
        • Why Remarketing Matters in Modern Digital Advertising 00:00:00
        • The Role of Remarketing in the Sales Funnel 00:00:00
        • Setting Up Remarketing 00:00:00
        • Creating and Installing Remarketing Pixels 00:00:00
        • Setting Up Remarketing Tags 00:00:00
        • Remarketing on Google Ads 00:00:00
        • Google Ads Remarketing Campaign Types (Standard, Dynamic, Remarketing Lists for Search Ads) 00:00:00
        • Bidding Strategies for Remarketing 00:00:00
        • Ad Formats and Ad Extensions for Remarketing 00:00:00
        • Remarketing on Social Media Platforms 00:00:00
        • Facebook and Instagram Remarketing Strategies 00:00:00
        • Twitter and LinkedIn Remarketing Best Practices 00:00:00
        • Leveraging Social Media Ad Formats for Remarketing 00:00:00
        • Legal and Ethical Considerations 00:00:00
        • GDPR and Privacy Concerns in Remarketing 00:00:00
        • Adherence to Advertising Regulations 00:00:00
        • Data Protection and User Consent 00:00:00
        • Recapping Previous Classes Through Q&A 00:00:00
        • Students apply digital marketing concepts and strategies to create a real-world digital marketing campaign. 00:00:00
        • Developing a comprehensive digital marketing plan and executing it. 00:00:00
        • Presenting campaign results and lessons learned. 00:00:00
        • Analysing real-world digital marketing success stories and challenges 00:00:00
        • Final Project Result 00:00:00
        • Identifying and Rectifying Issues Based on Final Project Result 00:00:00
        • Introduction of Fiverr 00:00:00
        • Fiverr rules and regulations 00:00:00
        • How to create account? 00:00:00
        • How to setup profile? 00:00:00
        • Levels of Fiverr 00:00:00
        • How to create gig? 00:00:00
        • Proper SEO of Gig 00:00:00
        • Image and video optimization 00:00:00
        • Skill Test 00:00:00
        • Gig Marketing (Organic and paid) 00:00:00
        • Order delivery system 00:00:00
        • Positive links and negetive words in Fiverr 00:00:00
        • Warning issues 00:00:00
        • Payment system 00:00:00
        • Introduction of upwork.com 00:00:00
        • How to sign up? 00:00:00
        • How to get Upwork profile approved? 00:00:00
        • How to verify yourself on upwork.com? 00:00:00
        • How to get payment method verified? 00:00:00
        • How to setup 100% profile? 00:00:00
        • How to write cover letter? 00:00:00
        • Connects 00:00:00
        • How to bid? 00:00:00
        • How to create project or catalogue 00:00:00
        • How you can justify buyer? 00:00:00
        • Order and delivery 00:00:00
        • Top-Rated Freelancer or Rising Talent? 00:00:00
        • Introduction to Bangladeshi Local Job Sites 00:00:00
        • Creating an Effective Profile 00:00:00
        • Job Searching and Bidding 00:00:00
        • Networking and Client Communication 00:00:00
        • Client searching through social media (facebook, Linkedin) 00:00:00
        • Showcasing Local Expertise and Cultural Sensitivity 00:00:00
          • Signing up 00:00:00
          • Account creation 00:00:00
          • payoneer account open 00:00:00
          • Account verify 00:00:00
          • Address Verificiation 00:00:00
          • Setting up the full payoneer account 00:00:00
          • Add bank account or other payment method 00:00:00
          • Transfer dollars 00:00:00
          • Add bkash account to payoneer 00:00:00
          • Per day limit 00:00:00
          • Transaction method 00:00:00
          • bKash Charges and fees 00:00:00
          • Payment policies 00:00:00
          • Minimum and maximum Transection 00:00:00
          • Currency selection 00:00:00

        কোর্স রিভিউ সমূহ

        1. A Heartfelt Learning Journey at Eshikhon with the Inspiring Farjana Sharmin Nave Ma’am
          5

          I’m Saima Jannat. As part of DIMA-Batch-N242-6 of the Digital Marketing course at Eshikhon, my journey has been nothing short of transformative. The Digital Marketing course at E-shikhon is perfect for anyone looking to build their skills. The lessons are practical, well-structured, and designed for easy understanding.

          A special mention to Farjana Sharmin Nave Ma’am, whose engaging teaching and real-world insights made learning enjoyable. I still remember seeing Farjana Sharmin Nave Ma’am on the RJ Kibria show in 2021 and wished to meet her someday. To my joy, I discovered during my first class at Eshikhon that she would be my mentor! Learning from someone so helpful, friendly, and genuinely inspiring has been an honor.

          E-SHIKHON offers a supportive environment, and I highly recommend this course to anyone eager to grow in digital marketing.

          At the end of the course, I am going to miss Farjana Nave Ma’am and my wonderful coursemates, who made this journey even more special.

        2. DIMA Batch: D242-1
          5

          I am Lipi Rani Das, and I recently completed a Digital Marketing Course Batch D242-1 at eShikhon. I want to express my heartfelt gratitude to the organization for providing such a well-structured and insightful learning platform. A special thanks to my mentor, Shamim Ahmed, whose expertise, guidance, and encouragement were instrumental in shaping my understanding of digital marketing. His teaching approach made complex concepts easy to grasp, and his support throughout the course was invaluable. Thank you, eShikhon, and Shamim Ahmed, for empowering me with knowledge and skills that will help me grow in my career. I highly recommend this course to anyone looking to excel in digital marketing.

        3. DIMA-BATCH-N242-2
          5

          Hello there, I am Shipon Ahamed, student of Complete Digital Marketing DIMA-BATCH-N242-2.
          The full journey of my Course amazing, course was well organize. As a dedicated student of digital marketing, I’ve had the pleasure of learning from Eshikhon. I’ve witnessed firsthand the professionalism, expertise, and innovation that define this agency. Akash Ghosh dedication to teaching and mentoring has inspired me and many others to pursue excellence in this field. I wish Akash Ghosh and Eshikhon agency continued success and growth in the digital marketing industry.

        4. DIMA-Batch-N242-2
          5

          Hello everyone , I’m Ashir Foysal. I completed the digital marketing course recently. My batch : “DIMA-Batch-N242-2.”
          The experience of completing the digital marketing course is simply amazing. Every session of the course was very effective and well organized.

          Course instructor Akash Ghosh Bhai is the best instructor I have ever seen. In a word, he is a wonderful person. He was very experienced and student friendly. He explained the theories in a simple way and clarified the topics with real examples in the practical sessions.We could talk to him freely. I did atleast 8-10 questions in every class but he never got angry and solved problems with enough politeness. I gave him 100/100 marks and five star rating in one word.

          At the end of the course, I learned the digital marketing from basics to the advanced level. Many techniques, tools and strategies have been learned such as SEO, social media marketing, email marketing,youtube marketing, google ads and content strategies.

          The entire journey with Eshikhon was simply wonderful. The course support team was also very helpful. Any questions or problems we had were quickly answered and resolved. Their entire course structure and support system is simply amazing.

          In my analysis I consider Eshikhon as the best institution in the country. And these credits go to our Akash brother also. He is the best mentor I have ever seen.

        5. DIMA-Batch-N242-2
          5

          Hi, this is Rayhanur Rahman. I am a student in the Digital Marketing Course at Eshikhon. I’ve completed my course successfully. Akash Ghosh is one of the best Digital Marketing mentors in Bangladesh from whom I’ve gained a vast experience in this field. I’m very grateful to eshikhon for providing us the the opportunity to touch with such an excellent mentor. I always wish eshikhon well.

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