advertising-regulation – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 3

advertising-regulation – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 3

25. What prohibits the publication of matter with unauthorized prize competitions

1. Prizes Competition Act 1955
2. Emblems &amp Names (Prevention of Improper Use) Act 1950
3. Indecent Representations of Women (Prohibition) Act 1986
4. Young Persons (Harmful Publications) Act 1956

26. Why is advertising the subject of so much controversy and criticism?

1. Because of its costs
2. Because it thwarts consumer socialization
3. Because consumers are expected to engage in internal marketing
4. Because of its high visibility and pervasiveness

27. ________ consists of short-term incentives to encourage the purchase or sale of a product or service.

1. A patronage reward
2. Sales promotion
3. Publicity
4. Advertising

28. Which promotional tool is most effective in building up buyers’ preferences, convictions, and, most importantly, actions?

1. Mass-Market Advertising
2. Sales Promotion
3. Segmented Advertising
4. Personal Selling

29. The first printed advertisements were single sheets, printed on one side, that today would be called ________.

1. barrages
2. brochures
3. fliers
4. flights

30. Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________.

1. promotional tools used for pull strategies but not push strategies
2. promotional tools adapted for use in mass marketing
3. promotional tools used for push strategies but not pull strategies
4. communications channels that should be integrated under the concept of integrated marketing communications.

31. Proponents of advertising argue it is _________.

1. totally different from simple product placement
2. synonymous with honesty
3. illegal and unethical
4. the lifeblood of a business

32. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.

1. Public Relations
2. Advertising
3. Direct Marketing
4. Sales Promotion

33. Advertisements supply consumers with essential information about products and services, including ____________.

1. how much the product or service costs
2. where to get the product or service
3. the existence of the product or service
4. All of the above

34. Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today’s targeting strategies.

1. broadcasting; narrowcasting
2. marketing; media
3. narrowcasting; broadcasting
4. media; sales

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।