advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 10

advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 10

95. What are the stages of the AIDA Model of consumer awareness model?

1. Anticipation
2. Interest
3. Desire
4. ActionAction

96. _______________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

1. Price
2. Product
3. Brand
4. Culture

97. Which of the following represents a component of a ‘pull’ strategy?

1. Consumer Whole saler
2. Retailer Manufacturer
3. None of the above Manufacturer Wholesaler

98. What are the major influences on the pricing decision?

1. Costs Marketing objectives Profits
2. Organisational objectives Costs
3. Size of marketing and sales team Organisational objectives

99. Which of the following methods for establishing promotional budgets is based on the collective wisdom of the industry in which the organization operates?

1. Objective and task
2. Competitive parity
3. Payout planning
4. ROI

100. ________ use several tools, including the news, speeches, and special events.

1. Advertising agencies
2. Media planners
3. Public relations professionals
4. Advertising specialists

101. What are the unique qualities of advertising?

1. Consumers view advertised products as standard and legitimate.
2. Advertising can be used to build up a long-term image for a product.
3. Can reach masses of geographically dispersed buyers at low cost exposure.Advertising is expressive
4. allowing the dramatization of products.”;}}

102. After determining its advertising objectives, the company’s next step in developing an advertising program is to ________.

1. develop its message decisions
2. use advertising specialty
3. use coupons
4. set its advertising budget

103. Define what is meant by the cognitive stage of consumer advertising.

1. Involves the creating or changing of an attitude.
2. Defining recognition.
3. Stimulating recognition of advertising.
4. Sowing the seeds of a thought and gaining the consumer’s attention.

104. The advantage of test marketing ads is _________.

1. the absence of problems associated with competitive intelligence
2. low costs
3. realism
4. synergy

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।