advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 7

advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 7

65. Which of the following is not one of the major steps in media selection?

1. Deciding on reach frequency and impact
2. Selecting specific media vehicles
3. Choosing among major media types
4. Deciding on format elements

66. Firms communicate with their current and prospective customers though the promotional mix. Which of the following is not an element of the promotional mix?

1. Public relations
2. Price
3. Sales promotion
4. Advertising

67. Which promotional tool is most effective in building up buyers’ preferences, convictions, and, most importantly, actions?

1. Segmented Advertising
2. Mass-Market Advertising
3. Sales Promotion
4. Personal Selling

68. Which of the following is not an area of responsibility for people who work in an advertising agency?

1. printing
2. buying
3. creativity
4. research

69. According to the DAGMAR approach, objectives should be __________.

1. time-specific
2. qualitative
3. targeted to work with a market aggregation strategy.
4. abstract

70. Advertisements supply consumers with essential information about products and services, including ____________.

1. how much the product or service costs
2. where to get the product or service
3. the existence of the product or service
4. All of the above

71. Which of the following is an example of an internal factor that can influence media planning?

1. The rising costs of media
2. Managerial and administrative capabilities
3. Competitive factors
4. Changes in technology

72. Copyrights and trademarks are examples of __________.

1. human capital
2. public goods
3. property rights
4. capital goods

73. What prohibits the publication of matter with unauthorized prize competitions

1. Indecent Representations of Women (Prohibition) Act 1986
2. Young Persons (Harmful Publications) Act 1956
3. Prizes Competition Act 1955
4. Emblems &amp Names (Prevention of Improper Use) Act 1950

74. Marketing managers who use marginal analysis to set advertising budgets assume __________.

1. budgets do not evolve over a period of time
2. promotional efforts should be shown as an expense on an income statementpsychological
3. situational
4. and social factors are as responsible for sales increases as are promotional effortssales are a direct result of advertising and promotional effort

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।