advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 6

advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 6

55. ________ is used heavily when introducing a new product category such that the objective is to build primary demand.

1. Comparative advertising
2. Persuasive advertising
3. Informative advertising
4. Institutional advertising

56. Persuasive advertising becomes ________ when a company directly or indirectly compares its brand with one or more other brands.

1. comparative advertising
2. institutional advertising
3. POP promotion advertising
4. reminder advertising

57. Which of the following methods for setting budgets is most appropriate for the introduction of a new product? 

1. Payout planning
2. Percentage-of-sales method
3. The affordable method
4. Objective and task

58. How did integrated marketing communications (IMC) revolutionize the role of marketing?

1. IMC shifted marketplace power from retailers to manufacturers.
2. IMC created a lessening need for advertising agencies to be accountable for their actions.
3. IMC led to the rapid growth and development of database marketing.
4. IMC led to increasing dependence on the advertising element of the promotion mix.

59. Which of the following are examples of ‘affective’ communication objectives?

1. Clarify customer needs Increase brand awareness
2. Increase product knowledge
3. Improve brand image Improve company image Increase brand preference
4. Increase trial purchases

60. Proponents of advertising argue it is _________.

1. the lifeblood of a business
2. totally different from simple product placement
3. illegal and unethical
4. synonymous with honesty

61. Which of the following is the correct sequence for the communications planning model?

1. Situational analysis
2. Objectives Strategies
3. Budgeting
4. Implementation

62. Which of the following is not an aspect of the promotion mix?

1. Strategic Positioning
2. Advertising
3. Direct Marketing
4. Public Relations

63. Consumers normally pass through a buyer-readiness process as they reach a decision to purchase a product or not. Which of the following stages is not typical of the buyer-readiness process?

1. Post-purchase evaluation
2. Awareness
3. Conviction
4. Preference

64. What forbids the depiction of women in an indecent & derogatory manner in mass media

1. Young Persons (Harmful Publications) Act 1956
2. Indecent Representations of Women (Prohibition) Act 1986
3. Emblems &amp Names (Prevention of Improper Use) Act 1950
4. Prizes Competition Act 1955

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।