advertising-research – কুইজ মডেল টেস্ট – 9

advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 9

 advertising-research – কুইজ মডেল টেস্ট – 9 | 85. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.

1. Advertising
2. Sales Promotion
3. Direct Marketing
4. Public Relations

86. Which of the following statements about media planning is true?

1. The media planning process is an easy one
2. Media planning is a process which means a number of decisions are made each of which can be altered or abandoned as the plan develops
3. The product being advertised seldom influences the media planning process
4. Electronic billboards promotional products and interactive media are forms of out of the home media

87. To make newspapers more comparable to other media that sell space and time, the newspaper industry uses __________ to determine advertising rates.

1. flat rates
2. standard advertising units (SAUs)
3. media comparative rates
4. standardized ad sizes

88. Which method of setting an advertising budget relies on analyzing competitors’ spending?

1. Integrated Method
2. Competitive-Parity Method
3. Affordable Method
4. Objective-and-Task Method

89. A company decides on its promotion budget by using four common methods to set the total budget for advertising. What is not one of these methods?

1. The Affordable Method
2. The Competitive-Parity Method
3. The Integrated Method
4. The Percentage-of-Sales Method

90. Scheduling ads unevenly, or ________, builds awareness that is intended to be carried over to the next advertising period.

1. hard hitting
2. pulsing
3. segmenting
4. continuity

91. One advantage of global marketing and global advertising is ____________.

1. higher marketing and advertising costs
2. inability to coordinate and control marketing and promotional programs
3. economies of scale in production and distribution
4. how unimportant the development and introduction of new products becomes

92. Which of the following is not considered part of the carefully blended mix of promotion tools?

1. Sales promotion.
2. Direct marketing.
3. Relationship marketing.
4. Personal selling.

93. Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.

1. premium promotions
2. customer benefits
3. sales promotions
4. advertising specialties

94. The first printed advertisements were single sheets, printed on one side, that today would be called ________.

1. brochures
2. flights
3. barrages
4. fliers

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।