advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 8

advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 8

75. __________ are factors that have been shown to affect consumer behaviour.

1. Outlets strategies
2. concept and brand name
3. Brand name quality

76. Which of the following is an example of a media factor that is important in determining frequency levels?

1. Clutter
2. Message Variation
3. Wearout
4. Brand Loyalty

77. What are the advantages of using radio advertising?

1. Controlled message.
2. Cheap and effective.
3. Reinforce print campaign.
4. Reaches target market.

78. Brand names and identity advertising are methods that advertisers use to encourage consumers to __________.

1. reach their demographic potential
2. perceive hidden messages
3. satisfy subconscious motivations
4. make distinctions among products that are actually very similar

79. Which type of promotional tool is non-public, immediate, customized, and interactive?

1. Brand Contacts
2. Segmented Advertising
3. Sales Promotions
4. Direct Marketing

80. Why is advertising the subject of so much controversy and criticism?

1. Because it thwarts consumer socialization
2. Because consumers are expected to engage in internal marketing
3. Because of its costs
4. Because of its high visibility and pervasiveness

81. A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.

1. Competitive Marketing
2. Direct Marketing
3. Promotion Mix
4. Target Marketing

82. When an advertiser uses a split run, it is taking advantage of which benefit offered by magazines?

1. Permanence
2. Services
3. reproduction quality
4. consumer receptivity

83. Advertisers divide the population into different market segments or target audiences based on __________.

1. lifestyle or psychological characteristicsdemographics
2. such as age or sexAll of the above
3. geographic location

84. Which of the following is not a benefit of standardized global advertising?

1. Appeal to different demographics differ
2. Consistent worldwide image
3. Greater global advertising coordination
4. Lower advertising costs

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।