advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 4

advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 4

37. What prohibits dissemination of publications deemed to be harmful to persons under the age of twenty years

1. Young Persons (Harmful Publications) Act 1956
2. Prizes Competition Act 1955
3. Indecent Representations of Women (Prohibition) Act 1986
4. Emblems &amp Names (Prevention of Improper Use) Act 1950

38. All of the following are reasons that marketers are losing confidence in television advertising except ________.

1. audience size is on the decline
2. mass media costs continue to increase
3. many viewers are using video on demand and TiVo-like systems
4. television offers a high cost per exposure

39. Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

1. Strategy
2. Marketing
3. Price
4. Knowledge

40. Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.

1. continuity; pulse
2. pull; push
3. push; pull
4. pulse; pull

41. What are the disadvantages of advertising in the newspaper?

1. Difficult to accurately target the specific audience.
2. One dimensional message.
3. None of the above.
4. All of the above.

42. Which of the following is a problem that contributes to the difficulty associated with media planning?

1. Inconsistent terminology
2. Information overload
3. Trade barriers
4. Form utility

43. Advertisers are increasingly shifting larger portions of their budgets to media that cost less and target more effectively. All of the following benefit greatly from this shift, except ________.

1. cable television
2. digital satellite television systems
3. outdoor advertising
4. network television

44. Zero-based communications planning focuses on ___________.

1. reducing costs to an ideal level
2. supply-demand ratios
3. tasks to be done and communications functions to be used
4. the target market

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।