advertising mock – advertising research – কুইজ মডেল টেস্ট অনুশীলন – 5

advertising-mock – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 5

advertising mock | 45. What are the guidelines for good copy when developing a print advertisement?

1. Keep the message clear
2. simple and conciseSell the benefits
3. Clearly identify the sponsor of the advertisement
4. Communicate to the individual

46. Which of the following statements about branding is true?

1. The appeal of recognized brand names is declining.
2. Organizations should not provide the same level of promotion to brands during recessions as they do during times of prosperity.
3. A brand can be described as a promise to the customer.
4. Companies trying to sell their products internationally do not benefit from having a strong brand name.

47. ________ define the task that advertising must do with a specific target audience during a specific period of time.

1. Advertising strategies
2. Advertising budgets
3. Advertising campaigns

48. Which of the following statements about the evolution of integrated marketing communications (IMC) is true?

1. The advertising industry initially thought IMC was just a fad.
2. Marketers who wanted to use IMC wanted promotional synergy.
3. IMC supports the notion that customers’ perceptions of a company are a synthesis of all of the messages they receive or contact they have with the company.
4. All of the above following statements about the evolution of integrated marketing communications (IMC) are true.

49. When developing an international sales promotion program, marketers need to specifically consider ___________.

1. mission statement modifications
2. consumer perceptions of promotional tools
3. the impact of dyadic media
4. organizational structure

50. Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today’s targeting strategies.

1. narrowcasting; broadcasting
2. marketing; media
3. broadcasting; narrowcasting
4. media; sales

51. Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________.

1. promotional tools adapted for use in mass marketing
2. promotional tools used for push strategies but not pull strategies
3. communications channels that should be integrated under the concept of integrated marketing communications.
4. promotional tools used for pull strategies but not push strategies

52. ________ consists of short-term incentives to encourage the purchase or sale of a product or service.

1. Publicity
2. Sales promotion
3. A patronage reward
4. Advertising

53. ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

1. The strategic plan
2. The price influences
3. The marketing concept
4. The product influences

54. __________ uses a patented computer system that digitally inserts ads into sporting events and other broadcast–not as a 15- or 30-second commercial–but as a visual part of the program.

1. Virtual advertising
2. The digital divide
3. Interstitials
4. Media convergence

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।