advertising-attention – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 1

advertising-attention – advertising-research – কুইজ মডেল টেস্ট অনুশীলন – 1

5. Zero-based communications planning focuses on ___________.

1. tasks to be done and communications functions to be used
2. reducing costs to an ideal level
3. supply-demand ratios
4. the target market

6. When an advertiser uses a split run, it is taking advantage of which benefit offered by magazines?

1. consumer receptivity
2. reproduction quality
3. Permanence
4. Services

7. Which of the following is an example of a media factor that is important in determining frequency levels?

1. Brand Loyalty
2. Wearout
3. Message Variation
4. Clutter

8. What are the disadvantages of advertising in the newspaper?

1. Difficult to accurately target the specific audience.
2. None of the above.
3. One dimensional message.
4. All of the above.

9. Consumers normally pass through a buyer-readiness process as they reach a decision to purchase a product or not. Which of the following stages is not typical of the buyer-readiness process?

1. Post-purchase evaluation
2. Awareness
3. Conviction
4. Preference

10. What are the stages of the AIDA Model of consumer awareness model?

1. Anticipation
2. Interest
3. Desire
4. Action

11. Marketing managers who use marginal analysis to set advertising budgets assume __________.

1. budgets do not evolve over a period of time
2. promotional efforts should be shown as an expense on an income statementpsychological
3. situational
4. and social factors are as responsible for sales increases as are promotional effortssales are a direct result of advertising and promotional effort

আমাদের কাছে থাকা লক্ষ লক্ষ মডেল টেস্ট থেকে প্রাকটিজের জন্য কিছু এখানে তুলে ধরা হল। প্রতিটি অধ্যায়ের উপরে ইশিখন.কম কুইজ চ্যালেঞ্জ এ আছে শত শত মডেল টেস্ট বার বার মডেল টেস্ট দিয়ে নিজেকে যাচাই কর এবং পুরো বাংলাদেশের সকল শিক্ষার্থীর সাথে আপনার মেধা তালিকা দেখুন। প্রশ্নে কোন প্রকার ভুল থাকলে সঠিক উত্তরসহ নিচে কমেন্ট করে জানাবেন, আমরা ঠিক করে দেবো।